ZzzQuil launched a new campaign as part of their year 3 communications. The "Sleep Like" campaign idea was born from social listening done via Publicis' proprietary social listening capability, called Newsdesk, and was tested in the digital environment to ensure it resonated with the consumers. Our TV focuses on the quality of sleep we all desire. We illustrate the perfect sleep that we all yearn for, but do not get every night, and show consumers ZzzQuil allows you to sleep soundly on nights when you suffer from occasional sleeplessness. In addition to our TV, ZzzQuil also launched targeted social media, display, and print with custom content and messaging that speaks to each of our targets.