Interesting fact: At one point, 40 percent of streetlights in Detroit didn’t work. Citi set out to help the Public Lighting Authority of Detroit change that. For a city fighting bankruptcy, it was never going to be an easy task. Set in Detroit, this spot from Citi's "Progress Makers" campaign tells that story. How Citi stepped up when others wouldn't. How a city's residents benefit. And how driven people with great ideas can make a positive difference in the world.
Challenge / Goal
Demonstrate that in the course of doing business, Citi has a positive impact on society.
Privacy & Cookies Policy
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.