2013 Marketer of the Year
"Radical reappraisal of our brand" was the directive given by Eddie Bauer's new CEO. A new brand story was created that is a shot of adrenaline for a company with a stagnant perception. Three simple words EDDIE. SET. GO. is a trigger that shot Eddie Bauer back to an adventure-filled brand with energy and life. Media included key market outdoor takeovers in Denver, Salt Lake City, and Seattle, national print, digital, and in-store placements.