Susan Gianinno is Chairman, North America of Publicis Worldwide, a new post created in December 2013 after the merger of Publicis Worldwide in the USA and Canada. In her role, she oversees all Publicis North America operations, including Publicis, Publicis Kaplan Thaler, Publicis Modem, Riney and AR New York. She is a member of the Publicis Worldwide Executive Committee (COMEX) and the Publicis Groupe Strategic Leadership Team.
Susan joined Publicis Groupe in 2003 as Chairman and CEO of Publicis Worldwide in the USA. She was previously Chairman and President of D’Arcy Masius Benton & Bowles Worldwide; and prior to that was CEO at J. Walter Thompson New York. Susan joined JWT from the position of EVP, Worldwide Client Managing Director at BBDO, where she was the executive in charge of global clients. She spent twelve years at Young & Rubicam, where she was EVP, Worldwide Client Managing Director. As a pioneer, Susan was the first woman to serve on the Board of Directors at all four companies.
Susan has been a Trustee at Boston College since 1991. She is Chair of the Visiting Committee for the Division of Social Sciences at the University of Chicago. Susan is currently Chairman Emeritus of The Advertising Council’s Board of Directors, where she has been on the Board since 2003. Susan is a Board Member for R.R. Donnelley.
Susan started in advertising while working on her Ph.D in Comparative Psychology from the University of Chicago. She has a Master’s Degree with high honors in Comparative Human Development from the University of Chicago, a Master's Degree in Psychology from Northwestern University and a Bachelors Degree with honors from Boston College. She is currently a 2014 Advanced Leadership Fellow at Harvard University.
The recipient of numerous industry honors, Susan is a member of the YWCA's Academy of Women Achievers and was selected by Advertising Age as one of the best and brightest "women to watch." She was honored with the MATRIX Award for Women in Communications and has recently been recognized by Advertising Age as one of the “100 Most Influential Women in Advertising”. Susan served as a non-partisan advisor to George H.W. Bush’s Task Force on Terrorism from 1985-1992. She has published articles in professional journals focused on several psychological topics including the contributors to well-being and happiness. Susan is a Founding Member of Boston College’s Council on Women and received Boston College’s Excellence in Commerce Award.
Andrew is the President and CEO of Publicis Worldwide’s newly created North America region. Andrew is also the CEO of Publicis Kaplan Thaler and is responsible for agency management of client services, strategic planning, operations and new business.
In 1999, Andrew joined Publicis Worldwide’s Toronto office with a mandate to reshape and reinvigorate a floundering operation. Andrew oversaw and fueled ten consecutive years of growth. Rising to President and CEO, Andrew took an agency struggling to attract top talent and business to one of Canada’s most respected agencies, entrusted with a client roster featuring iconic brands such as Rogers, WestJet, Purolator, Labatt and Chrysler. Under his leadership, Andrew instilled an entrepreneurial culture that made Publicis Canada the best place to work in the entire Publicis Worldwide network, as evidenced by the internal global satisfaction survey.
Andrew has an innate passion for this industry. He is deeply involved with the Institute of Communications Agencies as the Chairman of the Board and chairs the association’s largest annual event, the FFWD Advertising and Marketing Week.
Patty joined Publicis USA in 2003 as Chief Talent Officer. In this role, Patty oversees our investment in our most precious resource — our people. Patty also plays a critical role in helping to integrate new clients into the network by precisely matching client needs with agency talent.
Prior to joining Publicis, Patty was Executive Vice President of Human Resources Worldwide at D'Arcy. Patty joined D'Arcy in 1998 from Ogilvy & Mather, where she was Senior Partner, Director of Human Resources with responsibility for Worldwide and North American Human Resources. She began her career in advertising as a personnel recruiter at Ogilvy & Mather in 1987, moving to Corporate Personnel Manager in 1990 and adding the title of Vice President in 1991.
Patty is a member of the Academy of Women Achievers of the YWCA of the City of New York and is involved in numerous volunteer activities in New York City and Rhode Island that focus in the areas of theater and arts. She is married, the mother of one teenage daughter and calls Rhode Island her home away from home.
Yves Gougoux was born in Montreal, but traces his French roots to Savoy, home to his grandfather. He studied marketing at Sir George Williams University. Over the years, Yves has built a strong reputation in communication circles. His strong entrepreneurial skills have earned him recognition in the business world.
Yves Gougoux is a bilingual, talented communicator and administrator with experience both on the agency’s and the client’s side. He began his career in client services at Allard Le Siège, a creative agency, before moving on to Ronalds-Reynolds (now known as FCB), where he climbed the executive ladder, becoming Vice-President of Client Services. There he was in charge of McDonald’s Restaurants of Canada, where his talent and involvement were so appreciated that he was offered a job as marketing director, which he held for two years. He went on to gain more client experience at Autostock Inc., an important player in the Canadian automotive after-market industry.
In 1979, Mr. Gougoux returned to agency life by joining Vickers & Benson, where he became president of the Montreal office, and later CEO of the Canadian operations. He left V&B to become a partner at BCP in 1984, and then sole owner in 1989. Under his stewardship, BCP grew from a Quebec-based agency to a national, and later international, agency. Mr. Gougoux is presently chairman of BCP.
Following a transaction with Publicis Worldwide in 1996, he was nominated President of Publicis Conseil, the Paris, France agency of Publicis Worldwide. He served for two years before returning to Canada in 2000 and became a member of Publicis Worldwide’s COMEX.
As Chairman of Publicis Canada, he is an important asset in leveraging the incredible force of the Publicis Worldwide network. Publicis Canada is among the leading agencies in Canada with more than 400 employees and offices in Montréal, Toronto , Windsor and Calgary.
He is currently Member of the Board of the MIRA Foundation financing campaign.
In 1999, after a distinguished and award winning career as one of Canada’s top art directors, Duncan accepted the challenge of taking a small, struggling Toronto advertising agency and re-launching it as Publicis Worldwide’s induction into English Canada. Over the course of the next fourteen years, he directed a creative resurrection that would be the foundation for one of the most dynamic, successful and respected agencies in the country. Publicis Toronto has attracted and won a prestigious client roster that now includes such iconic brands as Canada Post, Rogers, The Home Depot, WestJet, Chrysler, Metro, AirMiles and Nestlé. Currently as President and Chief Creative Officer, Duncan oversees a company that has grown from 38 employees to over 350 and is now one of Canada’s largest agencies.
Duncan’s true forte is his innate ability to motivate and inspire the people with whom he works. That exceptional skill, combined with his tireless enthusiasm and passion for work, has enabled him to bring together an extraordinary team of esteemed creative minds.
Beyond the sphere of advertising, Duncan still finds time every week that he devotes to a personal project to which he is deeply committed. Out Of The Cold is a volunteer program that helps provide food and shelter for the homeless. Duncan and his father were instrumental in bringing this initiative into their community in 1987.
Mary Chambers leads the national strategic planning team in Canada which includes an integrated mix of 15 digital strategists and strategic planners across the country. While overseeing the general strategic needs of the agency she is also currently lead strategist on accounts such as The Home Depot, Nestle, WestJet and Metro. Mary has been with Publicis Canada for 11 years, working across all accounts within the agency in both Toronto and Montreal. In her current role, Mary has focused much of her effort on creating an integrated team that marries the power of consumer mindset, traditionally championed by planners, with the power of consumer behaviour that digital strategists and analysts now bring to the table. With this approach the strategy team is able to foster idea-driven, channel/platform neutral thinking required in the age of the empowered and engaged consumer.
Prior to Publicis, Mary was a planning director at Y&R, Toronto where she was lead planner on the Whitehall Robins and Campbells accounts, among others.
Mary started her career as a planner at BBDO in Warsaw Poland. Not only did Mary introduce planning to BBDO in Warsaw at the time, but was part of a small Polish/North American team at BBDO leading the development of advertising overall in a world new to marketing. Mary's role was to both educate new multinationals on Polish culture and Polish creative teams on the importance of relevant, focused insight to business success.
Mary has a BA in Political Theory from McGill University, Montreal, a Masters degree in Soviet and East European studies from Carleton Universtiy, Ottawa and a DEA (Diplome d'Etudes Approfondis) in Sociology from L'Ecole des Hautes Etudes en Sciences Socials, Paris, France.
Lindsey began her career in advertising at Doner Canada before moving to Young & Rubicam for 6 years. During her time at Y&R, Lindsey spent 3 years in the Y&R Frankfurt, Germany office. In Germany, she was Team Leader, of the Ford Group, managing the day-to-day operations of a 40-person agency team.
Lindsey returned to Canada and joined the Publicis Canada team in July 1999. As Office Manager, her role included Office Management and Human Resources. At that time, the Toronto office counted 45 brave souls. Between 1999 and January 2001, the Toronto office more than tripled in size, gaining industry awareness while at the same time developing a core team of fully integrated communications individuals. In December 2000, Publicis Toronto was awarded Marketing Magazine’s agency of the year! Today, as Director of Human Resources and Administration, Lindsey’s mandate covers all Toronto divisions of Publicis Canada from Mass to Digital, Branding to Sponsorship and all areas in between including the satellite office in Windsor. The Toronto office currently numbers in excess of 300 employees.
Lindsey has a BA from York University in Toronto and is a member of the Canadian Human Resources Professionals Association (CHRPA). As an active volunteer Lindsey has committed time and energy to The United Way of Greater Toronto, The Hospital for Sick Children, Out of the Cold and has sat on the Board of Directors of Camp Couchiching.
Linda has created some of the most successful and memorable advertising in America. Much of her work has become part of pop culture, including the Toys R’ Us “I Don’t Wanna Grow Up” jingle, Kodak Moments, Clairol Herbal Essences’ “Yes, Yes, Yes” campaign and the Aflac duck.
Linda is Chairman of the U.S. flagship office of Publicis Worldwide and its blue-chip client roster, including P&G, CITI, Nestlé, L’Oreal, Merck, Pfizer and Wendy’s, among many others. Previously, Linda was CEO and Chief Creative Officer of the Kaplan Thaler Group, which she founded in 1997 and grew from a fledgling start-up to a company with over $1 billion in billings. In 2013, the Kaplan Thaler Group merged with Publicis New York to form Publicis Kaplan Thaler.
Linda is also a best-selling author and television personality. Her three collaborations with coauthor Robin Koval, Bang!, The Power of Nice, and The Power of Small, have all received national recognition. In 2005, Linda hosted the Oxygen television series “Making It Big,” and she has also appeared on Donald Trump’s “The Apprentice” as a judge.
Linda’s creative talents have earned her the prestigious MATRIX Award for Women in Communications and she was recognized in 2012 by Advertising Age as one of the "100 Most Influential Women in Advertising." She has also earned the Advertising Woman of the Year Award from AWNY, the New York Women in Film and Television’s Muse Award and 13 Clio’s, among many others.
Rob is the creative leader for Publicis Kaplan Thaler, the U.S. flagship office of Publicis Worldwide. Rob has won every top creative industry award including Cannes Lions, One Show Pencils and ANDY Heads, and during his tenure Publicis has won over 400 awards.
Prior to joining Publicis in 2006, Rob served as Executive Creative Director and Vice Chairman at kirshenbaum bond + partners, creating memorable campaigns for Target, Hennessy Cognac, CitiAdvantage and Liberty Mutual. Before kb+p, he was Executive Creative Director of Ammirati Puris Lintas. Rob spent the formative years of his career at Chiat/Day in Los Angeles where he created award-winning work for Porsche, Nissan and Eveready.
Rob has served as a juror at all major creative and marketing awards shows including Cannes and The One Show, and held the podium at every leading creative conference. Rob serves on the Facebook Creative Council and is on the Board of the Art Directors Club of New York. His work for the Energizer Bunny is represented in the book, The 100 Best TV Commercials…and Why They Worked.
Carla is the Chief Strategy Officer at Publicis Kaplan Thaler and oversees the multi-disciplinary units of brand, digital, social strategy, engagement planning, and data analytics.
Carla started her advertising career at Chiat/Day Toronto at a time when account planning was an emerging discipline in North America. She had the good fortune to cut her teeth on iconic brands like Apple and Nissan and never looked back. Throughout her career, Carla has worked in strategically-led creative networks for global brands like Coca-Cola, Samsung, Absolut and Kraft. She has held many leadership roles that meld strategic leadership with business management from President of Berlin Cameron United, CSO of TBWA Chiat/Day, to CEO of Naked Communications.
Passionate about integrated and seamless strategic innovation, she is committed to helping clients and brands thrive in this ever-changing marketing landscape.
As Chief Technology Officer of Publicis Kaplan Thaler, Joshua oversees the agency’s technology and innovation practice, ensuring that clients benefit from the most advanced programs, products, and emerging technologies.
Previously, Joshua served as Partner & Minister of Technology at Big Spaceship. For over a decade, he led the shop’s technology discipline responsible for building numerous award-winning digital projects. Joshua has also held senior designer/development posts at Asymptote and Guggenheim.com.
Named one of the ad industry’s top 10 technologists, Joshua is a member of the International Academy of Digital Arts & Sciences and a long-standing adviser on Adobe Software launches. He often shares his expertise at industry conferences, instructional workshops and awards panels throughout the world, including the One Show and Art Directors Club.
Caitlin is a strategist with the soul of an investigative reporter – living and breathing the 24-hour news cycle, forging constant relevancy for clients in the social space. That’s because before she came into the marketing communications world she was a journalist at The Baltimore Sun and The Philadelphia Inquirer, where she was twice nominated for Pulitzer Prizes.
Caitlin founded the social media department here three years ago – creating the perfect marriage of her journalism and advertising skills. For her, the always-on world of social media is second nature. Along with her team, she brings her tenacity for relevance and consumer engagement to clients including Citi, L’Oréal, Scope, LG Electronics, and NAPA Auto Parts to name a few. She guides her teams to create cohesive social-media strategies that encourage brand advocacy, loyalty and better business results.
Before joining Publicis, Caitlin worked at Arnold, The Wonderfactory and DraftFCB, on a wide range of clients – from Hershey’s to Robitussin to pharmaceuticals.
Caitlin is an accomplished chef having attended culinary school for a year, loves to travel and has lived in Spain, Central America, Kenya and Australia. Today, she lives in New York where when not steeped in social marketing, she is cooking and being a mom to her two daughters.
Abby joined Publicis in 2012 to lead our user experience practice, helping clients to innovate across both digital and traditional brand touchpoints. She combines a lifelong love of design with the belief that creating meaningful experiences requires not only compelling storytelling and elegant aesthetics, but a strong foundation in user-centered thinking.
Prior to Publicis, Abby was with interactive agencies AKQA and Beam, as well as the digital strategy consultancy Undercurrent. Throughout her career she has worked on the cutting edge of digital technology to understand how users engage with interactive tools – and how the design of these tools can enrich people’s lives. She has led the user experience efforts for e-commerce websites, brand experiences, and social and mobile apps for clients as varied as Citibank, PUMA, Celebrity Cruises, Smirnoff, MINI, Tylenol and Virgin Mobile.
Abby’s interactive work is shaped by her degree in Visual and Environmental Studies from Harvard University, which focused on how people respond to the built environment. Her work – which falls at the intersection of brand objectives, user needs, and technical constraints – applies this user-centered perspective to help realize project visions across a range of platforms.
Bryan joined the Publicis family in 2000 as a member of the relationship marketing team. Since that time he has been focused on mining consumer data to uncover insights that enable us to drive consumer behaviour.
Bryan and his team have been recognized by our industry at the CMA awards on numerous occasions for the programs that they have developed for many Publicis clients. In 2008, Bryan was given the challenge of launching the Modem brand in Canada. Over the past 5 years, Bryan and the team have been able to develop the Modem offering into one of the largest digital groups in the country.
Bryan’s most relevant experience comes from hands-on involvement in the digital work produced for Canada Post, CIBC, Belairdirect, Intact, Rogers Communications, The Home Depot, Nestle, WestJet, Grand and Toy, HP and Microsoft. As the head of our digital group, he plays a direct and daily role in our clients’businesses.
Brett joined a newly minted Publicis Canada office in Toronto in 1999 as an Account Supervisor. Today, he is responsible for our Toronto office after having successfully managed complex accounts such as Microsoft, HP, Nestle and Rogers.
In 2007, Brett ventured out west to lead our Vancouver office. During his time there he managed the agency through significant growth, a subsequent recession and the Winter Olympics. In late 2009, he returned in short order to run the agency's pitch for the Chrysler account, which was successfully attained.
Over the years Brett has been involved in a number of industry organizations. He was Treasurer and a Board Member for the AAABC and is a member of the executive committee for FFWD Advertising Week in Toronto. Brett has a Bachelor of Arts with Business Administration Option from Wilfrid Laurier University.
Tim joined Publicis in 2007 to provide creative leadership as the Group Creative Director on Rogers – Canada’s leading telco and one of the biggest advertisers in the country.
Tim has spent the past 20 plus years as a writer and creative director of numerous award winning campaigns celebrated at home and abroad including work in CA, Cannes, and The One Show to name a few.
Prior to Publicis, he was SVP Co-creative Director responsible for establishing Arnold Worldwide in Toronto and quickly grew that shop into one of the top 5 most awarded agencies in Canada for 5 years running. His formative experiences also included a few years at the highly regarded boutique agency Roche Macauley & Partners during which time they were named Ad Age’s International Agency of the year – not all Tim’s doing but who can say for sure.
Sally is a strong, strategic leader who has been commanding powerhouse brands to great success for over 25 years. Her passion is developing and executing precision business strategies for dynamic global brands.
Sally began her career in the U.K. on the client side, working for blue-chip clients Boots and British Telecom. She then hopped the pond and came over to the agency side, becoming a rising star in the Y&R and Wunderman network in San Francisco managing business development operations.
Her determination, insight and business acumen launched her to serve as Chief Marketing Officer for Y&R North America, and later as President of Cossette in New York. Now at Publicis since 2011, Sally brings her multidisciplinary, integrated marketing experience to inspire the creation of ideas that Lead the Change.
Brad brings international, award-winning creative talent and leadership skills to Publicis Dallas in the new role of Chief Creative Officer. His background includes developing creative solutions for some of the most successful - and iconic - brands around, including: Sony, GE, Pepsi, Old Navy, adidas, Ericsson and the California Milk Advisory Board (Got Milk?). Samples of Brad’s work can be seen here: http://bradroseberry.com.
Originally from Boulder, Colorado, Brad grew up skiing, racing BMX bikes and watching a lot of Gilligan’s Island. Since graduating from the University of Florida and then the Portfolio Center in Atlanta, Brad’s career in advertising has taken him from the West Coast, over
to Sweden and The Netherlands, then back to New York City. And now, Dallas.
Most recently Brad was Executive Creative Director at TBWA\Chiat\Day in New York, working on rebranding Accenture’s global business. Before that, he spent four years at BBDO New York, rising from copywriter to SVP Creative Director. He has worked at some of the top creative agencies in the world, most notably, Wieden+Kennedy, Goodby Silverstein and 180 Amsterdam.
Brad’s work has been recognized by nearly every major award show in the industry, including: Cannes Lions, The One Show, Clio, D&AD and Epica, where he won the prestigious Epica d’Or.
Brad is still an avid cyclist and skier and one day, would like to live on Gilligan’s Island.
Rick brings vibrant marketing experience working with an eclectic mix of clients. He is a veteran of the U.S. Olympic Committee and national political campaigns, and spent ten years in television and sports/entertainment marketing.
On the agency side, he has led innovations on accounts such as Air Canada, Pepsi, Frito Lay, Mazda, Audi, Molson, ABC Television, Chrysler, AT&T, Pizza Hut, Sheraton, National Hockey League and Verizon Wireless.
His Publicis tenure has also included leadership roles on Bridgestone, Chevy, Lake Austin Spa Resort, Curves, Terminix, TruGreen, Cellular One and Jim Beam. Rick has business and journalism degrees from Arizona State and attended UC Berkeley Haas School of Business.
He is a former resident of both the East and West Coast, and Toronto. He now calls Dallas home. When he’s not running accounts, Rick spends his time learning new musical instruments, restoring vintage performance cars and outdoor recreation.
Tyler has more than 15 years experience as a Strategic Planner for some of the most famous brands in the world. He brings a strong sense of insightful thinking, digital experience and dedication to everything he undertakes.
With category experience that ranges from automobiles to packaged goods to beer, Tyler specializes in strategically positioning brands, both big and small, for stand-out success in the marketplace.
At BBDO, he launched Future Friendly, P&G’s line of environmentally friendly products. At TBWA/Chiat/Day, he turned around the Nissan automotive brand. He’s also had stints working on New Balance, Starbucks, Guinness, The Economist, Stella Artois, Samsung and many others. Tyler has worked extensively at agencies in New York and LA. He has recently moved to Dallas and now calls Publicis home.
Scott was named Chief Executive Officer in 2013 after serving as Managing Director for the past 11 years managing some of the largest, most complex retail accounts in the U.S. As the account lead on T-Mobile, Scott was responsible for fostering tight strategic and creative integration through the line and across multiple agencies in a highly complex, resource-intensive, fast-paced industry.
Before coming to Seattle, Scott held senior leadership positions at Foote Cone & Belding in San Francisco and Southern California, on both the Mazda and AT&T Wireless accounts. With vast experience in the marriage of Tier 1 and Tier II advertising efforts, Scott’s career has been primarily identified as successfully driving sales today and building brands over time with potent, results-oriented advertising.
Scott’s work has resulted in some of the most effective product and brand launches in the US, including 12 new-vehicle launches for Mazda, AT&T’s launch of Digital One Rate, plus the acclaimed and highly effective T-Mobile advertising campaigns “Get More”, “Who’s in your Fave 5?”and “T-Mobile Girl.” This work not only yielded incredible sales and brand-metric results, but garnered numerous Effies and other distinguished honors for his clients.
Andrew’s 20+ years of experience in the advertising industry have been marked by a commitment to creative leadership and brand building. Andrew’s career began at BBDO New York. He continued his success at Wieden + Kennedy and Fallon McElligott, and he was founding partner at Berlin Cameron United.
Andrew joined Publicis Seattle in 2010 as Executive Creative Director and leads the creative department across all Publicis Seattle clients. Andrew came to Publicis Seattle directly from Saatchi & Saatchi Los Angeles, where as Creative Director on Toyota, he led the MotorSports Division as well as launched the 2010 Prius, which proved to be the most comprehensive launch in Toyota’s history.
Andrew has won numerous awards including The One Show, Art Directors Club, AICPs, Clios and Best of Shows for Addy Awards, as well as AdWeek’s top spots and Creativity Online’s top pick honors. He is a graduate of the School of Visual Arts and is an accomplished commercial director, having worked on commercials across the world through Moxie Pictures from 2000 to 2006.
Jason was named Managing Director in 2013 after being a Group Director for the previous six years driving some of the agency’s most successful and acclaimed work. His blend of creativity and business acumen has been put to use while leading a group of global and national businesses, including HP, Ball Park, T-Mobile NBA, Eddie Bauer, Les Schwab, HomeAway and Seabourn Cruise Lines.
Before joining Publicis Seattle, Jason spent a decade in New York working at Ogilvy and Wieden + Kennedy. There he guided and led some of the world's most revered brands (ESPN, Nike and Miller Brewing Company) doing some of the most iconic, awarded and effective advertising with campaigns such as Without Sports, This is SportsCenter and FIFA’s One Game Changes Everything on his resume.
He's a graduate of Amherst College and a born Bostonian. When he's not working, Jason can be found glued to a TV getting his sports fix or skiing, hiking, eating and traveling his way through the world.
In today’s increasingly dynamic marketplace - with increasingly discerning and demanding people – brands need a culture of action. That’s why Britt has a passion for growth, innovation and simple but stellar strategy that can help brand’s seize opportunities.
Over her career she’s had the opportunity to help a range of recognized brands seize business opportunities. She helped United build leadership around the world, overcome a pilot strike and recover from one of the most horrifying disasters in recent history. She has launched hot new mobile devices that reinforced T-Mobile’s connection with young adults. She has rebranded a country – the Islands of the Bahamas. She has helped the world’s most iconic brand – the Olympics – rebuild a connection with youth. And she has helped a HP re-imagine the printing business.
Britt is returning to Publicis after spending 5 years as a partner and director of growth strategy at Cole & Weber United where she drove the vision, growth and development of the business as well as managed the agency’s day-to-day operations. During her tenure, the agency built relationships with the International Olympic Committee, Target, Kelloggs, Epson, Microsoft, Ste. Michelle Wine Estates and Washington’s Lottery.
In addition, she drove the development of two key agency thought-leadership research pieces: The first around the sociability of brands (Project Butterfly) and the second around how consumers shop convenience stores (Project See Store). They have been recognized as the Grand Winner of the Ogilvy Great Minds Quality in Research Award and the Best Qualititative Research of the Year by the QRCA respectively.
In her prior role at Publicis, Britt was the director of development and innovation, helping lead the agency’s growth through $350MM in billings of new business wins including HP, DISH Networks and Coinstar.
Britt spent the majority of her career at Fallon & Duffy Design and has been a contributor and speaker for Forbes, Fast Company, MediaPost, NXNW and the DMA. Her efforts have contributed to honors from Communications Arts, the OneShow and Cannes and have been featured in Juicing the Orange, Brand Apart and "Your Ad Here."
Over the last 20 years Alain has demonstrated his ability to lead and manage successful campaigns for Tier-one clients. In the beginning of his career, Alain acquired precious sales and marketing experience working in Montreal before heading to Toronto and the United-States. After a few years abroad, he returns to Montreal where he continues to work on assignments for a long list of clients in a variety of disciplines. Alain is characterized as pragmatic, strategic and a forward thinker while never losing focus on the importance of generating results.
Over the last years, he has led his team and strategically counselled a large number of clients across Canada and the USA in sectors such as Engagement Marketing, Shopper Marketing, Experiential, Interactive, Promotions and Advertising.
Alain is active in the Quebec industry as a member of the board of directors of the Association of Quebec Advertising Agencies (AAPQ). He is also a board member of a few charity foundations.
Nicolas Massey is definitely a visionary with a strong sense of business. After having spent two years as a copywriter at Bleau Communications in Quebec, he decided to take it on himself and create his very own agency. It was February 18th, 2003 when Massey decided to found the agency Amen, along with Carl Robichaud. It wasn't long before Amen began capturing the attention of the industry for its avant-garde concepts and creative, which lead to numerous awards within Quebec as well as on an international platform. The increasing buzz soon caught the sight of Publicis Montreal, which gradually brought over Amen in 2009, appointing Nicolas as Creative Director.
Destined by nature to become a creative advertiser, Carl quickly traded in theory for practice at a young age by founding and running a communications agency in Quebec. He then worked as a freelance art director for a few years before co-founding Amen, an award-winning advertising agency in 2003, acting as both an art director and operations manager. For six years, Carl amassed solid experience in creation and management. In 2009, he made the jump to Publicis to become creative director.
Today, Carl develops the strategy and creative for some of Quebec’s and the world’s largest brands such as Coca-Cola, L’Oreal, Ubisoft, Chrysler and Metro. His work has won numerous creative awards at home and abroad, including the prestigious Graphis Poster Annual.
Margo has been helping brands excel in the marketplace. She’s been able to do this with an unflappable “Can Do” spirit. She makes the impossible happen on a daily basis, just ask any client or any coworker at Publicis.
From managing accounts like Wendy’s and Hardee's to branding, growing and rolling out products like PURELL and PROVON for a national consumer market, Margo knows how to pull off miracles.
Margo’s ability to work with, and motivate, numerous people, committees, departments and divisions has helped every client she has worked with surpass their own expectations. Since coming to Publicis, her strategic thinking, marketing savvy, passion and commitment have successfully helped numerous client brands, like TriHealth Health System, STAR Financial Bank, St. Vincent Health, St. John Providence Health System, Roche Diagnostics and Juvenile Diabetes Research Foundation.
Sara began her career as an art director working for Kirshenbaum, Bond and Partners in New York. She cut her teeth on brands like Snapple, Olympus Camera, Citibank, KEDS and Stella cheese.
Fortunately for us, Sara returned home to Indiana to work for Publicis. She brought with her invaluable experience and knowledge that she now applies to our office and current clients.
Since coming here she has helped shape the look of almost every client in the shop and winning awards along the way. Her work for TriHealth Health System, St.Vincent Health and St. John Providence Health System has set the standard for healthcare work, and more importantly, filling beds. Her incredible eye and strategic thinking have also helped create work for Simon Property Group, Indiana Fever and Hoosier Lottery.
For 15 years, Jeff spent his time at DraftFCB Chicago, learning and honing his craft, absorbing as much as he could from small regional accounts to global accounts. While there, he worked on such household names as Coors Light, Keystone Light, Pledge, Glade, Ziploc, Mattel, and Blue Cross and Blue Shield of Florida with a nose-to-the-grindstone attitude.
His work ethic and insightful thinking has paid off as he has brought home awards and more importantly generated results for his clients.
Currently at Publicis Indianapolis, there is not a brand that Jeff doesn’t touch. He believes every stone should be turned until you find the right creative solution to the problem. Never wavering off the strategic mark, Jeff has successfully communicated with virtually every demographic imaginable and in every medium.
Marc is the founding partner of the Publicis BOS (Brand Optimization System) Group, a brand consultancy within the Publicis Worldwide network.
He started BOS as B.I.G. (Brand Integration Group) in 1996 at Ogilvy New York with the belief that, in order to fully optimize a brand’s value, a 360°view encompassing all points of contact was essential. B.I.G. became BOS when it moved to D’Arcy in 1998 and has been part of Publicis Groupe since 2002.
Marc trained as a designer at the Central School of Art in London and has spent over 30 years in branding. Before moving to New York, Marc lived and worked in eight cities, across five countries and three continents. As Global Brand Director for Esprit, he divided his time between San Francisco, Paris and Hong Kong. Prior to Esprit, Marc spent four years in Paris at BDDP working on brands such as BMW, TAG Heuer, McDonald’s and Sheraton.
Marc quickly realized that clients in different markets and from different cultures all shared one common need: to build and protect the value of their brands at all points of contact. From this insight, what is now the Publicis BOS Group was born.
Alex has been with Publicis BOS Group since 2005. Prior to joining BOS, he was an independent marketing and business development consultant in Boston.
Based on his nearly 15 years of experience, Alex’s expertise lies in bridging the gap between brand strategy and brand experience through internal education and external activation. Alex has developed brand positionings and activation strategies for a wide variety of B2C and B2B businesses over the last 8 years, including Zurich Insurance Group, Sprint, Marriott International, and Citi Private Banking.
Alex led BOS Group's branding engagement with T-Mobile USA from 2007-2011, developing strategies and identities to launch devices including the G1, the world's first smartphone running Google's Android operating system.
When Alex isn’t working, he’s sailing, ocean racing, scuba diving, and rooting for the Red Sox.
Kevin took a somewhat different path to a job in copywriting. He avoided art school, ignored creative writing classes and, instead, jumped head first into account management. Not satisfied, he ultimately made the switch to copywriting. Following that switch, Kevin worked at several agencies on his way to Riney, including Cliff Freeman & Partners, Fallon and BBH. During those days, he worked for a variety of clients, including Little Caesars, Staples, Volvo, Coca-Cola, Electronic Arts, Timberland, TIME and Sports Illustrated magazines, Ally Bank, Cadillac, Miller Lite, AXE and many others.
Immediately prior to joining Riney, Kevin was the Chief Creative Officer of BBH New York, and in that time, helped that agency undergo a considerable transformation into new ways of communicating on behalf of brands.
Under Kevin's creative leadership, BBH New York won every major award around the globe many times over, including new awards for innovation such as the Cannes Titanium Lion, the AICP NEXT Award (four times) and the first-ever AAAA's O'Toole Box Award.
Kevin has twice been ranked in the top three of Boards magazine's "Top 10 Copywriters Worldwide" list. Kevin is the only person in advertising ever to have won The One Show's "Best of Show" award twice.
Lee joins Riney as Managing Director where he is partnering with Kevin Roddy and Julie Liss. Lee spent the past couple of years satisfying his entrepreneurial spirit of starting a creatively driven agency from scratch. Now, he brings his belief that great creative is the way to drive distinction in a crowded marketplace to Riney, where he is very excited about the direction the agency is headed.
Lee’s passion for great work comes from spending almost a decade at Wieden + Kennedy in Portland, Oregon where he worked on the agencies flagship brand Nike and led brands such as Powerade, Heineken, Coca-Cola, Diet Coke and Delta Air Lines. During this time he developed an uncanny ability to build teams and create environments for developing breakthrough creative work that leads to real business results. In addition to his experience at W+K, Lee was also the head of new business at JWT in NY and an account leader at The Martin Agency in Richmond, Virginia.
A Floridian by relocation, Lee lived up and down the east coast before finding his way out to Oregon. Having spent the past 5 years back east he feels more at home now that he is back on the left coast.
Julie came to Riney in 2009 to lead strategy and insights. Prior to joining the team, she was the Director of Account Planning for the LA office of TBWA/Chiat/Day and a member of the global planning leadership for the TBWA network.
Prior to joining TBWA/Chiat/Day in 2004, Julie served as Saatchi & Saatchi’s Team One Director of Strategic Planning. Julie started her advertising career with Leo Burnett in Chicago before moving to independent Rubin Postaer and Associates as SVP, Director of Planning for their Santa Monica and Chicago offices. While there, she founded a stand-alone brand consultancy, the Brand Biography Group.
Over the course of her career, Julie has worked across a wide variety of categories and brands—from scotch, financial services and luxury automotive to children’s toys and packaged goods.