The New York Times examines the third year of the Cadillac “Dare Greatly” campaign, specifically the moving new brand spot “Carry” from Publicis New York. The spot debuts during Hollywood’s biggest night of the year as part of an integrated campaign exploring Cadillac’s past, present and future as it dares to drive the world forward.
“Because if you are going to take a stand, you have to land firmly on one side or the other or risk ticking everybody off.” Joe Johnson, Publicis New York EVP/ECD, discusses his favorite ads from Sunday night’s big game. http://bit.ly/2lhxrkV
“Maybe the real spirit of what future success looks like is quite simple. In a word EMPATHY.” Mick McCabe, Publicis Worldwide Global CSO, explores how the longevity of tech relies on human thinking. http://huff.to/2jJ1f4H
We catch up with two of Publicis NY’s Women’s March on Washington attendees: Vice President and Director of Creative Branding, Madhu Malhan and Technology Operations Manager, Liza Oestreich. They share their experiences from the historic day and discuss why it’s so important to speak up. http://bit.ly/2kat4WP
On Saturday, members from our New York office traveled by bus to join the Women’s March on Washington and to do what Publicis does best: Lead The Change. Check out photos from our own Executive Producer Lynnette Blanche and Graphic Designer Geralyn Shukwit and see for yourself how loud #PublicisRoars.